ECONOMIST · STRATEGIST · RESEARCHER
ElenaYakushkina
I work on questions of how countries and companies build trust, compete and grow in an increasingly uncertain global economy.
02 THE WORK
My work spans international economics and international business. I am interested in how trust, institutions and geopolitical conditions shape the way countries and companies compete across borders, and how these relationships change when uncertainty increases.
These questions run through my research, teaching and advisory work. They are academic questions, but also practical ones. They are informed by twenty years of international strategy consulting across Europe, Asia and North America.
03 RESEARCH · PRACTICE · TEACHING
Research, practice and teaching.
Credibility and International Trade under Global Uncertainty
DOCTORAL RESEARCH · UNIVERSITY OF MALTA
My research examines how institutional quality, geopolitical positioning and other credibility parameters shape international trade patterns in uncertain times. The work is part of my ongoing PhD in Economics at the University of Malta.
International growth, market strategy and customer trust
INTERNATIONAL STRATEGY · ADVISORY WORK
My advisory work focuses on how companies enter international markets, build competitive positions and develop lasting customer relationships. Drawing on nearly twenty years of strategy consulting across Europe, Asia and North America, I work across the commercial side of the value chain: from market entry and growth strategy to sales, marketing and after-sales.
Bringing international business into the classroom
TEACHING
My teaching brings together international economics, business strategy and nearly twenty years of international consulting experience.
I combine academic frameworks with real business challenges, case discussions and applied projects. My teaching spans established subjects as well as distinctive perspectives on country identity, competitive advantage and strategic decisions in a fragmented world.
Explore Teaching Modules & Cases →04 · CONTACT
Good conversations begin with curiosity.
I welcome conversations about international economics, business strategy, research and teaching — whether to exchange perspectives, explore collaboration or discuss a challenge.
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